Vertical animation

Client
Vertical is a Chicago based startup that works with general contractors, subcontractors, and title companies to deliver a simpler, more effective way to build and submit construction draw documentation.

Approach
Vertical began as a project named Skyrise Pro in 2018. They quickly needed a re brand and a simple explainer animation to highlight key facts the software provides.
I wanted to keep the animation concise, clear and to the point. So I created a story using only abstract shapes and lines that complimented the text that was on screen. Resulting in an animation get the facts across in a fun interesting way.

Role
Motion graphics / animation
URL
verticalmade.com